Corporate America has officially lost its buns. Fresh off the signing of the historical Health Care Legislation, Corporate America decides it’s time to ‘Double Down.’ Have you ever thought to yourself, “This sandwich would be a whole lot better if the bread were replaced with chicken?”Well KFC has heard your demands, and has started facilitating quite possibly the food equivalent to a WMD. Having trouble conceptualizing? Picture two boneless chicken fillets as the bun — then squeeze two pieces of bacon, two slices of cheese and some sauce in between; all for just $5.00… miracles do happen.Only this miracle is about 1,380 milligrams of salt (about 60% of what the federal government recommends for an entire day's consumption) and 10 grams of saturated fat (about 50% of a day's supply). Michael Jacobson told Patt Morrison yesterday that, “This new KFC product has about as much sodium as a 50 year old man should consume in one day.”But the market dictates where a company is headed. Javier Benito, executive vice president of marketing and food innovation at KFC stated that in consumer studies young men said they were still hungry after eating chicken sandwiches served on conventional buns. "They told us they were looking for something meatier," he says.
Michael Jacobson wasn’t all negative towards the popular fast food chain, “The fact that you can get grilled chicken at KFC indicates one step in the right direction.”But what happens when customers choose to eat unhealthy. During testing last year in Providence and Omaha, the sandwich was so popular that "We had people driving across state lines to try the product," Benito says.You’re not going to have to cross state lines to get it, just act fast. The Double Down is a limited time offer that will be available for only six weeks, heart bypass not included.
